Saturday, January 22, 2005
Finding Interesting Content For Your Website
A friend of mine recently announced he was going to create a website all about chocolate and yet he knows absolutely nothing about the subject...other than that he likes to eat it. So he told me he got some hershey chocolate recipes in the mail and was going to post those on the website along with affiliate links to chocolates for sale.He found information about the history of chocolate to put on there as well. So with very little forethought he was about to become a chocolate afficiando and well as chocolate merchantier.Of course he plans to put the appropriate color coordinated google banner on his site.I am looking forward to his foray into this new and exciting business enterprise in which he won't even get his fingers sticky. Who says you can't sell sticky sweets without knowing about them.I will keep you posted on how this new venture turns out.In the meantime if you are at a loss as to how to make money on the internet contact me as I and my friends are always choc full of great money making ideas.
Monday, January 17, 2005
How to Get more Traffic to your website
Another way I tell people to get more traffic to their website is to create a separate webpage that focuses on one keyword or a closely related set of keywords.
When you try to make your website cover too many subjects you don't do well on the search engines for any one subject. This is why you should focus single pages on one subject.For example let's say you are selling all kinds of motorcycle accessories...create one page devoted completely to motorcycle helmets-go into detail about the different brands of helmets,which helmets you recommend most or which ones you use yourself. I could site lots of examples for many different types of industries. For clothing-concentrate one page to be all about capri pants, who wears them, what they look good with, the type of weather to wear them in, where to wear them, etc.,. Try to stay positive in your writing-don't put down someone elses products-that is bad karma. If there is some product you don't like-just don't mention it.The more pages that the search engines have to index that are related to your site the better-so start building more webpages-one page for each keyword. It does take time for the search engines to index your site but it is better to have the pages ready ahead of time for when that time comes.
When you try to make your website cover too many subjects you don't do well on the search engines for any one subject. This is why you should focus single pages on one subject.For example let's say you are selling all kinds of motorcycle accessories...create one page devoted completely to motorcycle helmets-go into detail about the different brands of helmets,which helmets you recommend most or which ones you use yourself. I could site lots of examples for many different types of industries. For clothing-concentrate one page to be all about capri pants, who wears them, what they look good with, the type of weather to wear them in, where to wear them, etc.,. Try to stay positive in your writing-don't put down someone elses products-that is bad karma. If there is some product you don't like-just don't mention it.The more pages that the search engines have to index that are related to your site the better-so start building more webpages-one page for each keyword. It does take time for the search engines to index your site but it is better to have the pages ready ahead of time for when that time comes.
Sunday, January 16, 2005
Making Money with your Website
Another way that you can make money with your website is to put Google Adsense banners on the bottom. If you visit my site http://www.a1aweb.com you can see where I put a banner on the very bottom. When someone clicks thru an ad on this banner I get a tiny percentage of whatever that advertiser offered to pay for impressions and click thrus. You can see how many impressions of a banner shows up on your site and how many people clicked thru it in your google adsense account. The google banner is able to tell what your site is about and provide ads that pertain to the subject of your site. Of course you may end up providing advertising for your competition that way but I feel that your site is more apt to get crawled more often and thus indexed by google more often when you have the adsense banners on it. The reason for this is that the banners are another way of providing fresh related content to your site-similar to a news feed. You can also make more money off your google banners if you place on the tops of your pages. If you do website design you could offer free or discounted hosting in return for your customer allowing you to put google banners at the top or bottom of their webpages.
Thursday, January 13, 2005
Earning Money on your website
I had a customer as me how he could make more money off of his Racecar website. Well the first thing I would say to try to make money off your website would be to sell something.
If you are already signed up for paypal you can create a paypal button to put next to the item you have advertised in order to take credit cards for whatever you want to sell.
If you don't have anything of your own to sell then you can sell other peoples stuff by signing up for commission junction at cj.com after you are signed up you can then do a search for anything that has to do with racing and sell that.
Sign up is free...everthing is free as they pay you for selling their merchants products.You get an average of about 5-8% per sale.
You place the links on your website and when someone clicks thru and buys something they take their credit card, fill the order and then credit your cj.com w.a percentage of the sale.No keeping inventory, no taking credit cards, no filling orders and none of the expenses involved in doing that...they do everything.
To see an example of some sites I have with cj.com product links goto:
Florida Arabians and
Starfire Express then
click on catalog to see the products I got off of commission junction that I sell on those websites.
To see commission junction products you must sign up first at:
https://signup.cj.com/member/publisherSignUp.do
If you are already signed up for paypal you can create a paypal button to put next to the item you have advertised in order to take credit cards for whatever you want to sell.
If you don't have anything of your own to sell then you can sell other peoples stuff by signing up for commission junction at cj.com after you are signed up you can then do a search for anything that has to do with racing and sell that.
Sign up is free...everthing is free as they pay you for selling their merchants products.You get an average of about 5-8% per sale.
You place the links on your website and when someone clicks thru and buys something they take their credit card, fill the order and then credit your cj.com w.a percentage of the sale.No keeping inventory, no taking credit cards, no filling orders and none of the expenses involved in doing that...they do everything.
To see an example of some sites I have with cj.com product links goto:
Florida Arabians and
Starfire Express then
click on catalog to see the products I got off of commission junction that I sell on those websites.
To see commission junction products you must sign up first at:
https://signup.cj.com/member/publisherSignUp.do
Saturday, January 08, 2005
Can Prices be Too Low?
It always amazes me when I get emails from people saying my prices are too low for website design....are they the price police...or are they just upset that I am undercutting their prices...is that a crime?
One time I got an email from a lady saying I was selling my Boston Terriers for too much money that she didn't charge that much...I told her I was getting what I was asking and she was upset by this. How strange.You can charge whatever you want for whatever merchandise you sell on the internet...where do these people get off saying things like your prices are too low or too high for anything...do they think that saying that will change something for them?
I mean if they feel prices are too high-then just ask for a discount-or give, at the very least, some reason why they feel that way. If you feel my prices are too low on my emeralds website then let me know why you feel that way? You can't expect things to change for you if you don't give a reason why they should be changed.
If after trying everything you can on your website to make sales and you still can't make them then maybe your prices are too high...try cutting them at little at a time on a few items and see if that brings forth some action.Check your competition to see what they charge...you are competeing with everyone in the same industry online so you have to price competitively.
One time I got an email from a lady saying I was selling my Boston Terriers for too much money that she didn't charge that much...I told her I was getting what I was asking and she was upset by this. How strange.You can charge whatever you want for whatever merchandise you sell on the internet...where do these people get off saying things like your prices are too low or too high for anything...do they think that saying that will change something for them?
I mean if they feel prices are too high-then just ask for a discount-or give, at the very least, some reason why they feel that way. If you feel my prices are too low on my emeralds website then let me know why you feel that way? You can't expect things to change for you if you don't give a reason why they should be changed.
If after trying everything you can on your website to make sales and you still can't make them then maybe your prices are too high...try cutting them at little at a time on a few items and see if that brings forth some action.Check your competition to see what they charge...you are competeing with everyone in the same industry online so you have to price competitively.
Friday, January 07, 2005
Selling Online
I had an interesting conversation with a doctor yesterday that wanted to sell his emeralds online.
He had seen my Fine Cut Emerald site and I advertise on there that I can add other gem dealers pages to the site to help them sell their own merchandise. I do this in trade for a gem or two....since they have to send me pictures of what they have I get to see their whole inventory and what they value the stones at so I can get a good pick of one that I like. I like helping people to make money and adding other peoples inventory to my site only helps to enhance the site from my point of view. The more inventory you give people to look at the better. I also plan on adding information about these new types of emeralds that will be from Brazil versus mine which are from Zambia Africa. If anyone out there would like to sell their loose stones either rough or cut look at my Emerald website and think about getting on there as I already get over 100 hits a day so the more I give my customers to look at the better.
He had seen my Fine Cut Emerald site and I advertise on there that I can add other gem dealers pages to the site to help them sell their own merchandise. I do this in trade for a gem or two....since they have to send me pictures of what they have I get to see their whole inventory and what they value the stones at so I can get a good pick of one that I like. I like helping people to make money and adding other peoples inventory to my site only helps to enhance the site from my point of view. The more inventory you give people to look at the better. I also plan on adding information about these new types of emeralds that will be from Brazil versus mine which are from Zambia Africa. If anyone out there would like to sell their loose stones either rough or cut look at my Emerald website and think about getting on there as I already get over 100 hits a day so the more I give my customers to look at the better.
Tuesday, January 04, 2005
Providing Quality Link Exchanges for your Website
My feelings are that to give your front page a better page rank you should place all your link exchanges on the bottom of the front page.
Reciprocal Linking
A Reciprocal link is where two website owners exchange links. I put a link from my site to you yours and you do the same for me in return.
That's why it is called a Link "Exchange.
When a savvy website owner finds your site and they see a that you are trading links
with other website owners, they are very likely to contact you immediately and
request an exchange.
Meaning, you are likely to see MANY more requests for a link exchange than you
are to see folks linking to your site because of a "Link to Us" page. Most
web masters will not even bother trying to exchange links with a site than
doesn't already have a quality links page.
It's all about the numbers. You can get more links faster if you have a quality
link exchange page.
But, if you can quickly acquire incoming links by trading links with other web
masters -by all means do it.
Are there any downsides to Trading Links?
Not really. But, it will take time. Meaning, every time you get a Link Exchange
Request, you need to actually publish the link to the Web Master's site that your
trading with to your Links Page.
If you decide to create a separate page just for links to make sure your links page receives some of your site's Google Page Rank get that page crawled and indexed. In fact, your main links page should have a link directly from the home page. Some Webmasters try to bury their links pages inside their site where people can't find it.
They think they're not "giving up" valuable PageRank that way, but what they're
really giving up is valuable link partners who won't trade links with them and
their cheesy tactics.
Finally, on your Link Exchange page, make sure that you are controlling how
the other web masters are linking to you. You can go so far as to provide the
HTML code of the link that you want them to use right on your Link Exchange Page.
Reciprocal Linking is the basis for the web. Such linking creates the structure
of the Internet. Not only can it provide a powerful tool for Search Engine
Optimization, it can also provide qualified traffic if the sites that link to you have a genuine interest in your site's industry.
Reciprocal Linking
A Reciprocal link is where two website owners exchange links. I put a link from my site to you yours and you do the same for me in return.
That's why it is called a Link "Exchange.
When a savvy website owner finds your site and they see a that you are trading links
with other website owners, they are very likely to contact you immediately and
request an exchange.
Meaning, you are likely to see MANY more requests for a link exchange than you
are to see folks linking to your site because of a "Link to Us" page. Most
web masters will not even bother trying to exchange links with a site than
doesn't already have a quality links page.
It's all about the numbers. You can get more links faster if you have a quality
link exchange page.
But, if you can quickly acquire incoming links by trading links with other web
masters -by all means do it.
Are there any downsides to Trading Links?
Not really. But, it will take time. Meaning, every time you get a Link Exchange
Request, you need to actually publish the link to the Web Master's site that your
trading with to your Links Page.
If you decide to create a separate page just for links to make sure your links page receives some of your site's Google Page Rank get that page crawled and indexed. In fact, your main links page should have a link directly from the home page. Some Webmasters try to bury their links pages inside their site where people can't find it.
They think they're not "giving up" valuable PageRank that way, but what they're
really giving up is valuable link partners who won't trade links with them and
their cheesy tactics.
Finally, on your Link Exchange page, make sure that you are controlling how
the other web masters are linking to you. You can go so far as to provide the
HTML code of the link that you want them to use right on your Link Exchange Page.
Reciprocal Linking is the basis for the web. Such linking creates the structure
of the Internet. Not only can it provide a powerful tool for Search Engine
Optimization, it can also provide qualified traffic if the sites that link to you have a genuine interest in your site's industry.
Sunday, January 02, 2005
Add New Content To your Website Each Week
What would happen if you got a newspaper delivered to your door step every day and it contained the same news, just with a different date? You'd stop getting that paper delivered, right?
So, if you think that a Search Engine Spider is going to crawl your site over and over again when the content remains the same - guess again. Now - let's be clear. A Search Engine Spider can find your site a variety of different ways. Often, it visits your site regularly once it has a copy of it in its own index, but it can also find your site by following links from other sites to you, that's why link exchanges are so important. Now, once you stop getting new links to your site, what is the incentive to have your site crawled? Fresh Content. You see, if Google visits your site over a period of time and sees that your site's content has changed, it makes a note to visit your site more often so that it can re-index that new content and make it available in its Search Engine. There's some speculation as to how much content has to change, but the popular consensus is that you need to have 1,000 bytes of information different on your page for Google to register it as a "Change of Content." This usually equates to a few hundred words. Why do we want Google to crawl out site often? Lots of reasons - let's look at them all.
1) When your site is new, when Google visits your site, it usually only crawls the first few pages and indexes only the home page. So, by causing Google to revisit your site often, it will crawl deeper each time. Before you know it, your entire site will be in the Search Engine Index. (Either way, Google will eventually get around to your entire site - if you followed the advice in Lesson#1 and made sure that every page of your site is spiderable. But if Google knows your site is updated often, our friend the Googlebot will return more often.
2) When you're experimenting with your On Page and Off Page Optimization Factors,you want to see the results of your changes quickly. If you have the Googlebot visiting your site more often, it's possible that you can see the results of your changes between the major updates faster.
3) Customers like new content! You want repeat customers? Give your customers an excuse to visit your site! Provide them with information that changes often enough so that they return just to see "what's up." Sometimes the "popular" Search engine optimization advice is ok too - the common advice to "write lots of good content" actually can make a positive difference - as long as you build all the additional content pages correctly. In many cases, if you're close to your industry, you'll be able to provide this fresh content easily enough. But if you're not, you can always utilize Syndicated Content to freshen the content on your own site. Here's what I mean. There are a lot of industry specific news sources on the internet that welcome the Syndication of their Content on other sites. Basically, they want you to put their content on your site! You can do this manually, or you can put an RSS News(Real Simple Syndication) feed on your site that will automatically update your site with new content from aspecific industry every time new content is available. How 'bout that?! Whatever you do to generate the new content, the fact of the matter is that changing the content on your site, especially when it's new to the search engines, can go a long way to getting your site indexed quickly and thoroughly.If you want me to put an RSS news feed on your site go to A1AWEB and email or call me about it.
So, if you think that a Search Engine Spider is going to crawl your site over and over again when the content remains the same - guess again. Now - let's be clear. A Search Engine Spider can find your site a variety of different ways. Often, it visits your site regularly once it has a copy of it in its own index, but it can also find your site by following links from other sites to you, that's why link exchanges are so important. Now, once you stop getting new links to your site, what is the incentive to have your site crawled? Fresh Content. You see, if Google visits your site over a period of time and sees that your site's content has changed, it makes a note to visit your site more often so that it can re-index that new content and make it available in its Search Engine. There's some speculation as to how much content has to change, but the popular consensus is that you need to have 1,000 bytes of information different on your page for Google to register it as a "Change of Content." This usually equates to a few hundred words. Why do we want Google to crawl out site often? Lots of reasons - let's look at them all.
1) When your site is new, when Google visits your site, it usually only crawls the first few pages and indexes only the home page. So, by causing Google to revisit your site often, it will crawl deeper each time. Before you know it, your entire site will be in the Search Engine Index. (Either way, Google will eventually get around to your entire site - if you followed the advice in Lesson#1 and made sure that every page of your site is spiderable. But if Google knows your site is updated often, our friend the Googlebot will return more often.
2) When you're experimenting with your On Page and Off Page Optimization Factors,you want to see the results of your changes quickly. If you have the Googlebot visiting your site more often, it's possible that you can see the results of your changes between the major updates faster.
3) Customers like new content! You want repeat customers? Give your customers an excuse to visit your site! Provide them with information that changes often enough so that they return just to see "what's up." Sometimes the "popular" Search engine optimization advice is ok too - the common advice to "write lots of good content" actually can make a positive difference - as long as you build all the additional content pages correctly. In many cases, if you're close to your industry, you'll be able to provide this fresh content easily enough. But if you're not, you can always utilize Syndicated Content to freshen the content on your own site. Here's what I mean. There are a lot of industry specific news sources on the internet that welcome the Syndication of their Content on other sites. Basically, they want you to put their content on your site! You can do this manually, or you can put an RSS News(Real Simple Syndication) feed on your site that will automatically update your site with new content from aspecific industry every time new content is available. How 'bout that?! Whatever you do to generate the new content, the fact of the matter is that changing the content on your site, especially when it's new to the search engines, can go a long way to getting your site indexed quickly and thoroughly.If you want me to put an RSS news feed on your site go to A1AWEB and email or call me about it.
Saturday, January 01, 2005
Search Engine Optimization with Content
If you want to dominate a category that contains dozens or hundreds of profitable
keywords or products, you're going to need multiple pages on your site each
targeting a different keyword from your category.
I'm going to group these additional pages into one lump term - I will call them "Content Pages."
Now a content page can be a product page from your eCommerce Store, a Newsletter,
a Review of a Product, a Recommendation for an Affiliate Product, a Listing of
Related web sites or Directories of useful resources - whatever.
The point is each one of these pages is another opportunity for it to rank.
So, you need to take care about structuring these pages so that they target the
keywords that you've found to be in demand.
If you're an eCommerce store owner selling Truck Accessories, make sure you know
exactly how people are searching for those truck accessories in the Search
Engines. Then, take each one of your product pages that relates to those
keywords and optimize it for those search phrases.
If you're an Affiliate Marketer recommending Consumer Electronics, make sure that
you're recommending those products on separate review type pages. Meaning, if
you're recommending a Plasma Television, make sure that you have a few different
pages each recommending a different popular make and model number.
And make sure that those pages are optimized correctly for the most relevant and
in-demand search terms.
If you're selling an information product with a variety of uses in a single
industry, write as many article pages that you have search terms for. Each
article page should be optimized for one or two closely related search terms, and
they should all, in turn, lead to your sales page.
And don't forget, you can trade articles not just links with other web site
owners. While your competitors are slowly trading just one link at a time, you
can blow by them by getting multiple links at once by providing quality content
in the form of articles to other web sites.
Remember that Google and Yahoo! rank pages - not sites. That's why you need to
think about maximizing your content, whatever it may be, in order to maximize
your chances for ranking.
Case in point: For my eccommerce store at Fine Cut Emeralds, I made sure that
each one of my product pages was optimized for the list of keywords that I knew
people were searching for.
So, in addition to optimizing my home page for "loose emeralds," I also optimized
my internal pages for terms like "emerald rings," "emerald gemstones,"
"emerald jewelry," etc.
No, you don't need a lot of content if you don't need to rank for more than a few
keywords. But if you want to dominate an industry or category, you need to have
at least one page of content for every keyword you want ranking for.
keywords or products, you're going to need multiple pages on your site each
targeting a different keyword from your category.
I'm going to group these additional pages into one lump term - I will call them "Content Pages."
Now a content page can be a product page from your eCommerce Store, a Newsletter,
a Review of a Product, a Recommendation for an Affiliate Product, a Listing of
Related web sites or Directories of useful resources - whatever.
The point is each one of these pages is another opportunity for it to rank.
So, you need to take care about structuring these pages so that they target the
keywords that you've found to be in demand.
If you're an eCommerce store owner selling Truck Accessories, make sure you know
exactly how people are searching for those truck accessories in the Search
Engines. Then, take each one of your product pages that relates to those
keywords and optimize it for those search phrases.
If you're an Affiliate Marketer recommending Consumer Electronics, make sure that
you're recommending those products on separate review type pages. Meaning, if
you're recommending a Plasma Television, make sure that you have a few different
pages each recommending a different popular make and model number.
And make sure that those pages are optimized correctly for the most relevant and
in-demand search terms.
If you're selling an information product with a variety of uses in a single
industry, write as many article pages that you have search terms for. Each
article page should be optimized for one or two closely related search terms, and
they should all, in turn, lead to your sales page.
And don't forget, you can trade articles not just links with other web site
owners. While your competitors are slowly trading just one link at a time, you
can blow by them by getting multiple links at once by providing quality content
in the form of articles to other web sites.
Remember that Google and Yahoo! rank pages - not sites. That's why you need to
think about maximizing your content, whatever it may be, in order to maximize
your chances for ranking.
Case in point: For my eccommerce store at Fine Cut Emeralds, I made sure that
each one of my product pages was optimized for the list of keywords that I knew
people were searching for.
So, in addition to optimizing my home page for "loose emeralds," I also optimized
my internal pages for terms like "emerald rings," "emerald gemstones,"
"emerald jewelry," etc.
No, you don't need a lot of content if you don't need to rank for more than a few
keywords. But if you want to dominate an industry or category, you need to have
at least one page of content for every keyword you want ranking for.
Sunday, December 19, 2004
Joining Affiliate Programs
There are many affiliate programs you can join in order to profit from selling other peoples merchandise on your website. You can sell well known, brand name products on your website that are related to what your website is about. One of the most well known top affiliate programs that I belong to go to is Commission Junction.
The 2nd most popular program and also a good one to join is Befree.
I am in the process of teaching my nephew how to create a gaming website to sell video games and video gaming systems. He loves to play video games so I felt that creating a Video Gaming website about them would be a great way for him to enjoy learning about how to create a website and make money at the same time. So far he has done pretty well and is finally doing something more contructive with his time. So if you have a teenager that seems to be wasting too much time playing video games, try turning their passion into a money making venture.
The 2nd most popular program and also a good one to join is Befree.
I am in the process of teaching my nephew how to create a gaming website to sell video games and video gaming systems. He loves to play video games so I felt that creating a Video Gaming website about them would be a great way for him to enjoy learning about how to create a website and make money at the same time. So far he has done pretty well and is finally doing something more contructive with his time. So if you have a teenager that seems to be wasting too much time playing video games, try turning their passion into a money making venture.
Saturday, December 18, 2004
Adding Revenue to Your Site with Affiliate Programs
I like creating websites about things I am interested in...it's a whole lot easier to write about your own hobbies and interests. To help these personal sites generate revenue I add affiliate links selling products related to that particular site. For instance I sell horse related merchandise on my Florida Arabians website. Everything for Boston Terriers, Trucking Products, Karaoke and Biker stuff on my Bike Week site. I also link my trucking site to my Florida Earth Movers site so people looking for heavy equipment can buy trucker merchandise.
Selling related merchandise on your website is just another way for the site to pay for itself.
It can also be a way to capture and hold peoples interest on your website to make it more interesting. I am going to write more tommorrow about how to join these affiliate programs to sell merchandise from Commission Junction.
Selling related merchandise on your website is just another way for the site to pay for itself.
It can also be a way to capture and hold peoples interest on your website to make it more interesting. I am going to write more tommorrow about how to join these affiliate programs to sell merchandise from Commission Junction.
Friday, December 17, 2004
Get Online Now-Make More Money This New Year
Thru A1AWEB Internet Advertising you can advertise your business and sell your merchandise by listing your telephone number or email address on your very own Webpage. Just answer the phone or check your email and watch the orders and inquiries start coming in by having a business presence that is always open 24 hours a day 7 days a week ready to do business with people from across the country and around the world. I feature NEW Easy ECommerce sites that you can add merchandise to yourself if you like. Do you have a site already created, but are lacking the visitors? A1AWEB Internet Marketing may be able to help your old site get better results with a lots of advice about Optimizing your website for the Search Engines, this is called SEO or Search Engine Optimization.
I do Search Engine Optimization using Wordtracker and Keyword Analysis using Index Tools
Don't let another year go by letting your website squander in the dust let A1AWEB Website Promotion help you get your website out there to produce the traffic and sales it was meant to create for your business
I do Search Engine Optimization using Wordtracker and Keyword Analysis using Index Tools
Don't let another year go by letting your website squander in the dust let A1AWEB Website Promotion help you get your website out there to produce the traffic and sales it was meant to create for your business
Thursday, December 16, 2004
Overture Tips and Tricks for Better Search Engine Performance
I just came from a very enlightening internet seminar and would like to share what I learned with my Internet Advertising customers and visitors to my personal internet advertising website.
These tips are for my customers that already use Overture. If you are not already using Overture but would like to start please call me at 386-437-2203 and I can walk you thru the signup process even if you are not a customer of A1AWEB Internet Advertising. By going thru me you will receive a credit for $25 more click thrus than if you signed up by yourself. I will also help walk you thru filling out all the forms the correct way and explain the best way to use Overture and these tips and tricks to help your website get more hits.
Finding Lists of Related Terms:
At this seminar I went to they explained how to get more hits thru your Overture account by bidding on related terms.
These are terms related to the keywords you are already bidding on.
To find a list of related phrases in Overture click on the Add Listings tab and look for your Keyword Selector Tool. Put your keyword in the box and click on "Get Suggestions".
You will see a list of words appear that you can check off and add to the "Enter Keywords" box on the right. Try starting off bidding .10 on each of these keywords.
Raise your bids where appropriate.
Voila-you should see a list of related terms using your keyword that you can then bid .10 cents on to get more qualified hits to your site. People who do searches for specific things really know what they want and these are the people you want to visit your site.This is called Targeted traffic.
Bid on Misspelled Words:
At the seminar I also learned that it's a good idea to take the words you are already bidding on and misspell them and bid .10 on the misspelled version of your keywords and phrases. Another trick is to type your keyword real fast and see how the mistypes are spelt-use these mistyped words to add to your collection of keywords and phrases to bid .10 on.
If you can't be in the top 3-Be Last
Another tip is that if you can't afford to show up in the top 3 listings then bid just enough to show up on the very bottom-because most people scroll to the bottom of a page before going to the next page when doing a search.
Broad Phrases
Your keyword phrases could get more hits if you check them off as being Broad
-this way no matter what order someone searches for them in-you will still come up. So check off the words that you want to make broad-then click on Match Type Options
Click on Advanced then Click on Submit.
I know that some of these tips may become outdated as Overture changes it's tabs and interface from time to time but try to use each one today to see if it doesn't help to improve your website traffic.If you need help using these Overture tips and tricks please contact me at: 386-437-2203 or at A1AWEB Internet Advertising to walk you thru it.
These tips are for my customers that already use Overture. If you are not already using Overture but would like to start please call me at 386-437-2203 and I can walk you thru the signup process even if you are not a customer of A1AWEB Internet Advertising. By going thru me you will receive a credit for $25 more click thrus than if you signed up by yourself. I will also help walk you thru filling out all the forms the correct way and explain the best way to use Overture and these tips and tricks to help your website get more hits.
Finding Lists of Related Terms:
At this seminar I went to they explained how to get more hits thru your Overture account by bidding on related terms.
These are terms related to the keywords you are already bidding on.
To find a list of related phrases in Overture click on the Add Listings tab and look for your Keyword Selector Tool. Put your keyword in the box and click on "Get Suggestions".
You will see a list of words appear that you can check off and add to the "Enter Keywords" box on the right. Try starting off bidding .10 on each of these keywords.
Raise your bids where appropriate.
Voila-you should see a list of related terms using your keyword that you can then bid .10 cents on to get more qualified hits to your site. People who do searches for specific things really know what they want and these are the people you want to visit your site.This is called Targeted traffic.
Bid on Misspelled Words:
At the seminar I also learned that it's a good idea to take the words you are already bidding on and misspell them and bid .10 on the misspelled version of your keywords and phrases. Another trick is to type your keyword real fast and see how the mistypes are spelt-use these mistyped words to add to your collection of keywords and phrases to bid .10 on.
If you can't be in the top 3-Be Last
Another tip is that if you can't afford to show up in the top 3 listings then bid just enough to show up on the very bottom-because most people scroll to the bottom of a page before going to the next page when doing a search.
Broad Phrases
Your keyword phrases could get more hits if you check them off as being Broad
-this way no matter what order someone searches for them in-you will still come up. So check off the words that you want to make broad-then click on Match Type Options
Click on Advanced then Click on Submit.
I know that some of these tips may become outdated as Overture changes it's tabs and interface from time to time but try to use each one today to see if it doesn't help to improve your website traffic.If you need help using these Overture tips and tricks please contact me at: 386-437-2203 or at A1AWEB Internet Advertising to walk you thru it.
Wednesday, December 15, 2004
How to Add Content to Your Website
I want my customers websites to make sales but what many of them don't understand is that marketing on the internet is completely different from selling using other forms of advertising. People looking for products online don't want to read a sales pitch like what you hear in radio advertising or on TV or what you see in newspaper or magazine advertising. They are looking to make well informed buying decisions. This is the reason your content needs to provide as much information as possible about your product, all the different uses for your product or service, and testimonials from people who have bought your product or service. DON'T SELL! Instead warm your visitor up to buy your products by preselling them with great content that they value and respect. They will click thru with pleasure arriving at your shopping cart area ready to buy with an open mindset. How you reach your visitor, what you say and how you refer your visitors to your website to buy is very important and will make the difference between just a visit and an actual sale.You want your website visitor to become your friend or even for them to think of you as someone they can trust and admire as being on top of your subject. Become a knowledgeable friend making a reccommendation to them rather than a stranger making a sales pitch. Or even better become a trusted expert making an endorsement.
Start with a list of keywords that you feel people would use to find your website on the internet. From these create topics that you can write about. Within your writing we can put links from these keywords going to a place where people can place orders on your website or a place for them to fill out a form requesting your services.
You don't have to do all the writing in one day-try to write just one paragraph about each topic for the front page of your site. From those simple paragraphs we can link to pages with more writing on each subject as you develop each topic.
Getting started writing is difficult for just about everybody so don't feel overwhelmed or at a loss for words. Just start off with single keywords about your product or service and under each word write more words that are related to that word. Next-to the right of each word right a single sentence that uses that word in it. After a few of these you will see paragraphs developing for each topic. You may also want to do searches using your keywords and visit other websites to get ideas for your paragraphs.
There are many excellent ebooks you can get for free that teach you how to write effectively. I reccommend reading books such as:Power Words That Sell
Sunday, December 12, 2004
Improving Your Websites Performance
There are 7 steps you should go thru in numerical order
to Improve Your Websites Performance.
1)Meta Tags:
Each of your pages should have meta tags within the html. To see examples of meta tags go to any of my sites pages at A1AWEB Internet Advertising and click on View/Source. At the top of the html you will see the title, description and keywords....here you can add your own meta tags yourself or I can add them for you...I charge $20 per page to add meta tags to any pages of your site that do not have them or to improve the ones you already have.
I also add a tracker to the bottom of your front page so we can both see not only how many hits you are getting but also what search engines people are using to find you and what search terms they are using. This way we know if the meta tags are correct and also what search terms to use in keyword bidding thru Overture and Google.
2) Submit your site to the search engines:
After correctly worded meta tags have been added to each page of your site then it should be submitted to the search engines. I charge $20 per month to submit your site to the most popular search engines by hand, such as Yahoo, MSN, Google, Alta-Vista, etc.,. and also to over 280,000 search engines, hot lists, directories, indexes, classifieds and ffa lists using Search Engine Commando and Engine Poster software. After your site is submitted it may take anywhere from 2 weeks to 6 months for the search engines to index your site. This is why I recommend doing step #6 (bidding on keywords thru Overture) while your site is waiting to be indexed.
3) If it is appropriate for your site then you should add a testimonials page:
Here are examples of some of my customers testimonial pages:
http://www.super-visor.com/test.htm
http://www.siberiancats.com/allergy.htm
click on numbers at the bottom to see actual testimonial letters that were scanned in.
4) Monthly Newsletter:
Add an easy way for people to subscribe to your monthly newsletter or mailing list and also as an easy way for you to collect email addresses.
Here is an example: GolfSchoolsDaytona.com
(look below the left hand side navigation bar of this site see to a very simple email only request box in order to collect email addresses. )
5) Link Exchanges:
You should trade links with people in related industries in order to help your site get ranked better on the search engines. You need to exchange links with at least 200 sites to help your site get a better ranking on Google. I charge $5 per link exchange as this is a very time consuming process. I must search for sites related to yours for you to exchange links w. then put their links on your site, then email them to ask them to put your link on their site.
6) Join Overture:
to bid on your keywords. By bidding on keywords thru Overture your site will show up on the tops of Yahoo and MSN search engines under sponsored listings. Thru Overture you bid on keywords related to what it is you are selling and if someone does a search using a keyword you bid on and clicks thru to go to your site-you pay what you offered to bid for that keyword...such as .10 cents. You are only charged when someone actually goes to your site. I do my best to get my sites on the tops of the search engines for their keywords thru the use of meta tags and submitting but this is just another way to get more traffic to your site faster-and thus hopefully more sales and prospects. You can sign up for Overture thru me by being on the phone and on the computer at the same time so I can walk you thru the signup process. By signing up thru me you get a $25 credit with Overture, which can be equal to 2500 sales leads. I teach you the best way to fill out the forms on Overture and how to find out what others are bidding on your keywords so you will know what to bid. It is $25 to sign up and from that your click thrus are subtracted. It is then a minimum spend limit of $20 per month to keep your account with Overture active. I do not receive any of the money you give to Overture after you sign up-it all goes to your Overture account.You can cancel your Overture account at anytime and you don't have to put anymore money in if you want to let it sit for awhile and your account will still remain open. After you join Overture you can see what your competitors are bidding on your keywords. You can call me anytime to sign up day or night- I'm always here in front of the computer or nearby out in the yard, it takes about a half an hour on the phone to fill out the forms to sign up online.Yes you can sign up by yourself but I can give you lots of free advice on how to fill out the Overture forms to your best advantage. Call: 386-437-2203 or 800-459-8675
7) Join Google:
After learning how to use Overture you will be able to sign up for Google adwords yourself at: http://adwords.google.com/
It is free to sign up...what you bid on keywords is automatically charged to your credit card...I reccommend a minimum daily spend limit of $2 per day for google adwords. If you bid enough for your keywords on google then you should show up on the top of google as well as all the other search engines that google serves results to.
I hope this list of steps to take to improve your sites performance has helped to answer your questions. I know it seems like alot more work than you may have anticipated in order to promote a website but the good old days of just slapping up a one page site and getting results are gone.
If you want my help to start with Step #1 and you already have a website, then I would need the user id and pw to your site in order to ftp any updated files over to your server or I could email each one to you so that you could do that yourself. Just email me at info@a1aweb.com or call 800-459-8675 or 386-437-2203-they both ring to the same number. I work from home so you can call anytime from about 8 am to 11 pm EST.
In order to pay for my services I usually send you an email invoice which you can pay online by credit card thru paypal, or you can send me a check in US funds.
If anyone has any critiques or suggestions to add to this please do not hesitate to let me know by emailing me at: info@a1aweb.com. Thanks for visiting my blog-Ann Menke
to Improve Your Websites Performance.
1)Meta Tags:
Each of your pages should have meta tags within the html. To see examples of meta tags go to any of my sites pages at A1AWEB Internet Advertising and click on View/Source. At the top of the html you will see the title, description and keywords....here you can add your own meta tags yourself or I can add them for you...I charge $20 per page to add meta tags to any pages of your site that do not have them or to improve the ones you already have.
I also add a tracker to the bottom of your front page so we can both see not only how many hits you are getting but also what search engines people are using to find you and what search terms they are using. This way we know if the meta tags are correct and also what search terms to use in keyword bidding thru Overture and Google.
2) Submit your site to the search engines:
After correctly worded meta tags have been added to each page of your site then it should be submitted to the search engines. I charge $20 per month to submit your site to the most popular search engines by hand, such as Yahoo, MSN, Google, Alta-Vista, etc.,. and also to over 280,000 search engines, hot lists, directories, indexes, classifieds and ffa lists using Search Engine Commando and Engine Poster software. After your site is submitted it may take anywhere from 2 weeks to 6 months for the search engines to index your site. This is why I recommend doing step #6 (bidding on keywords thru Overture) while your site is waiting to be indexed.
3) If it is appropriate for your site then you should add a testimonials page:
Here are examples of some of my customers testimonial pages:
http://www.super-visor.com/test.htm
http://www.siberiancats.com/allergy.htm
click on numbers at the bottom to see actual testimonial letters that were scanned in.
4) Monthly Newsletter:
Add an easy way for people to subscribe to your monthly newsletter or mailing list and also as an easy way for you to collect email addresses.
Here is an example: GolfSchoolsDaytona.com
(look below the left hand side navigation bar of this site see to a very simple email only request box in order to collect email addresses. )
5) Link Exchanges:
You should trade links with people in related industries in order to help your site get ranked better on the search engines. You need to exchange links with at least 200 sites to help your site get a better ranking on Google. I charge $5 per link exchange as this is a very time consuming process. I must search for sites related to yours for you to exchange links w. then put their links on your site, then email them to ask them to put your link on their site.
6) Join Overture:
to bid on your keywords. By bidding on keywords thru Overture your site will show up on the tops of Yahoo and MSN search engines under sponsored listings. Thru Overture you bid on keywords related to what it is you are selling and if someone does a search using a keyword you bid on and clicks thru to go to your site-you pay what you offered to bid for that keyword...such as .10 cents. You are only charged when someone actually goes to your site. I do my best to get my sites on the tops of the search engines for their keywords thru the use of meta tags and submitting but this is just another way to get more traffic to your site faster-and thus hopefully more sales and prospects. You can sign up for Overture thru me by being on the phone and on the computer at the same time so I can walk you thru the signup process. By signing up thru me you get a $25 credit with Overture, which can be equal to 2500 sales leads. I teach you the best way to fill out the forms on Overture and how to find out what others are bidding on your keywords so you will know what to bid. It is $25 to sign up and from that your click thrus are subtracted. It is then a minimum spend limit of $20 per month to keep your account with Overture active. I do not receive any of the money you give to Overture after you sign up-it all goes to your Overture account.You can cancel your Overture account at anytime and you don't have to put anymore money in if you want to let it sit for awhile and your account will still remain open. After you join Overture you can see what your competitors are bidding on your keywords. You can call me anytime to sign up day or night- I'm always here in front of the computer or nearby out in the yard, it takes about a half an hour on the phone to fill out the forms to sign up online.Yes you can sign up by yourself but I can give you lots of free advice on how to fill out the Overture forms to your best advantage. Call: 386-437-2203 or 800-459-8675
7) Join Google:
After learning how to use Overture you will be able to sign up for Google adwords yourself at: http://adwords.google.com/
It is free to sign up...what you bid on keywords is automatically charged to your credit card...I reccommend a minimum daily spend limit of $2 per day for google adwords. If you bid enough for your keywords on google then you should show up on the top of google as well as all the other search engines that google serves results to.
I hope this list of steps to take to improve your sites performance has helped to answer your questions. I know it seems like alot more work than you may have anticipated in order to promote a website but the good old days of just slapping up a one page site and getting results are gone.
If you want my help to start with Step #1 and you already have a website, then I would need the user id and pw to your site in order to ftp any updated files over to your server or I could email each one to you so that you could do that yourself. Just email me at info@a1aweb.com or call 800-459-8675 or 386-437-2203-they both ring to the same number. I work from home so you can call anytime from about 8 am to 11 pm EST.
In order to pay for my services I usually send you an email invoice which you can pay online by credit card thru paypal, or you can send me a check in US funds.
If anyone has any critiques or suggestions to add to this please do not hesitate to let me know by emailing me at: info@a1aweb.com. Thanks for visiting my blog-Ann Menke
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