Thursday, June 02, 2005

Blogging to Help Your Site on the Search Engines

I have recently suggested to some of my A1AWEB customers to create a blog thru to help their sites do better on the search engines. It is the easiest way I know of for them to create content online. The way this works is they write about their website and whatever else they want to write about and put links to their website within their blog. This can also help if you have affiliate programs you want to get more traffic to. Add links to some of your affiliate programs and mention one of your web pages every few days within your blog postings.
I cannot emphasize enough how important it is to remember to put a link to your websites within your blog.
After you create a blog be sure to join and add your blog as an RSS feed to your My Yahoo web area. You can also do this by joining as they offer MSN webspaces for you to create a blog in which you can pull into your yahoo web area. Pulling your blog as an RSS feed into the content of your My Yahoo will cause Yahoo to index that blog. If you post to your blogger for 8 days in a row Google will pick up your blog. And if you put links to your website within the blog-this will cause google to crawl and hopefully index your website as well. I hope you find this information helpful- if you need help with getting your website to do better on the search engines please contact me Ann Menke at 800-459-8675 or email me at:

Search Engines Don't Care How Big You Are

I consistently hear from companies who are puzzled as to why their expensive, cutting-edge website is perpetually outranked by a site of perceived inferior quality - “our website is better than theirs” or “we are a much bigger company” are common remarks. Beauty is, as always, in the eye of the beholder. The sites that consistently rank highly are almost always using optimization methods that offer something of value to people who entered the search query. Search engines care as much about the size of a company or how much it spent on its website about as much as they care about what you had for breakfast this morning.
Rather than chase the ever-changing technical attributes that can get you short-term results, you instead use optimization methods that leverage your company’s knowledge of your industry to create something useful for the searcher. You can improve your website and offer the information and products that prospects are seeking, even if those prospects are in the earliest stages of the buying cycle. In general, you will not have to watch your rankings swing wildly based upon new spam filters or algorithm shifts, and thus will enjoy a higher level of predictability when it comes to your website (although with search engines, there are never any guarantees). Since you aren’t constantly forced to re-address your site’s search engine optimization methods, you’ll have more time to focus on other online marketing areas that need attention, such as doing link exchanges, creating a newsletter, etc.
So just add more relevant content-even just one page a week or even one page a month and slowly but surely you will get a more long lasting boost on the search engines.
Need help on the search engines go to A1AWEB
or call me - Ann Menke at 800-459-8675.