Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly.
Typically, the main use of RSS is to present headlines and a short introduction to "newsy" stories. Create an RSS feed on your site featuring your company press releases, site updates, etc.
I do this using blogger and then put a link to my RSS feed on my Internet Advertising Website.
You can see the little RSS button to the right of the link to this blog on the above page. You can ask your website developer to put a link to your blog and RSS feed on your site or do it yourself.
You can use your RSS feed to announce Upcoming Events, thoughts and commentary, opinions, articles, introducing new products, monthly specials, newsletters and to tell people about new pages you have added to your site.
Once you've got your feed going... remember to submit your feed URLs to the various RSS Feed Directories.
If you would like to have me create an RSS feed to help promote your website please visit my Internet Advertising Website
Thanks, Ann Menke
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