There are 7 steps you should go thru in numerical order
to Improve Your Websites Performance.
1)Meta Tags:
Each of your pages should have meta tags within the html. To see examples of meta tags go to any of my sites pages at A1AWEB Internet Advertising and click on View/Source. At the top of the html you will see the title, description and keywords....here you can add your own meta tags yourself or I can add them for you...I charge $20 per page to add meta tags to any pages of your site that do not have them or to improve the ones you already have.
I also add a tracker to the bottom of your front page so we can both see not only how many hits you are getting but also what search engines people are using to find you and what search terms they are using. This way we know if the meta tags are correct and also what search terms to use in keyword bidding thru Overture and Google.
2) Submit your site to the search engines:
After correctly worded meta tags have been added to each page of your site then it should be submitted to the search engines. I charge $20 per month to submit your site to the most popular search engines by hand, such as Yahoo, MSN, Google, Alta-Vista, etc.,. and also to over 280,000 search engines, hot lists, directories, indexes, classifieds and ffa lists using Search Engine Commando and Engine Poster software. After your site is submitted it may take anywhere from 2 weeks to 6 months for the search engines to index your site. This is why I recommend doing step #6 (bidding on keywords thru Overture) while your site is waiting to be indexed.
3) If it is appropriate for your site then you should add a testimonials page:
Here are examples of some of my customers testimonial pages:
http://www.super-visor.com/test.htm
http://www.siberiancats.com/allergy.htm
click on numbers at the bottom to see actual testimonial letters that were scanned in.
4) Monthly Newsletter:
Add an easy way for people to subscribe to your monthly newsletter or mailing list and also as an easy way for you to collect email addresses.
Here is an example: GolfSchoolsDaytona.com
(look below the left hand side navigation bar of this site see to a very simple email only request box in order to collect email addresses. )
5) Link Exchanges:
You should trade links with people in related industries in order to help your site get ranked better on the search engines. You need to exchange links with at least 200 sites to help your site get a better ranking on Google. I charge $5 per link exchange as this is a very time consuming process. I must search for sites related to yours for you to exchange links w. then put their links on your site, then email them to ask them to put your link on their site.
6) Join Overture:
to bid on your keywords. By bidding on keywords thru Overture your site will show up on the tops of Yahoo and MSN search engines under sponsored listings. Thru Overture you bid on keywords related to what it is you are selling and if someone does a search using a keyword you bid on and clicks thru to go to your site-you pay what you offered to bid for that keyword...such as .10 cents. You are only charged when someone actually goes to your site. I do my best to get my sites on the tops of the search engines for their keywords thru the use of meta tags and submitting but this is just another way to get more traffic to your site faster-and thus hopefully more sales and prospects. You can sign up for Overture thru me by being on the phone and on the computer at the same time so I can walk you thru the signup process. By signing up thru me you get a $25 credit with Overture, which can be equal to 2500 sales leads. I teach you the best way to fill out the forms on Overture and how to find out what others are bidding on your keywords so you will know what to bid. It is $25 to sign up and from that your click thrus are subtracted. It is then a minimum spend limit of $20 per month to keep your account with Overture active. I do not receive any of the money you give to Overture after you sign up-it all goes to your Overture account.You can cancel your Overture account at anytime and you don't have to put anymore money in if you want to let it sit for awhile and your account will still remain open. After you join Overture you can see what your competitors are bidding on your keywords. You can call me anytime to sign up day or night- I'm always here in front of the computer or nearby out in the yard, it takes about a half an hour on the phone to fill out the forms to sign up online.Yes you can sign up by yourself but I can give you lots of free advice on how to fill out the Overture forms to your best advantage. Call: 386-437-2203 or 800-459-8675
7) Join Google:
After learning how to use Overture you will be able to sign up for Google adwords yourself at: http://adwords.google.com/
It is free to sign up...what you bid on keywords is automatically charged to your credit card...I reccommend a minimum daily spend limit of $2 per day for google adwords. If you bid enough for your keywords on google then you should show up on the top of google as well as all the other search engines that google serves results to.
I hope this list of steps to take to improve your sites performance has helped to answer your questions. I know it seems like alot more work than you may have anticipated in order to promote a website but the good old days of just slapping up a one page site and getting results are gone.
If you want my help to start with Step #1 and you already have a website, then I would need the user id and pw to your site in order to ftp any updated files over to your server or I could email each one to you so that you could do that yourself. Just email me at info@a1aweb.com or call 800-459-8675 or 386-437-2203-they both ring to the same number. I work from home so you can call anytime from about 8 am to 11 pm EST.
In order to pay for my services I usually send you an email invoice which you can pay online by credit card thru paypal, or you can send me a check in US funds.
If anyone has any critiques or suggestions to add to this please do not hesitate to let me know by emailing me at: info@a1aweb.com. Thanks for visiting my blog-Ann Menke
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