Overture Tips and Tricks for Better Search Engine Performance

I just came from a very enlightening internet seminar and would like to share what I learned with my Internet Advertising customers and visitors to my personal internet advertising website.
These tips are for my customers that already use Overture. If you are not already using Overture but would like to start please call me at 386-437-2203 and I can walk you thru the signup process even if you are not a customer of A1AWEB Internet Advertising. By going thru me you will receive a credit for $25 more click thrus than if you signed up by yourself. I will also help walk you thru filling out all the forms the correct way and explain the best way to use Overture and these tips and tricks to help your website get more hits.

Finding Lists of Related Terms:
At this seminar I went to they explained how to get more hits thru your Overture account by bidding on related terms.
These are terms related to the keywords you are already bidding on.
To find a list of related phrases in Overture click on the Add Listings tab and look for your Keyword Selector Tool. Put your keyword in the box and click on "Get Suggestions".
You will see a list of words appear that you can check off and add to the "Enter Keywords" box on the right. Try starting off bidding .10 on each of these keywords.
Raise your bids where appropriate.

Voila-you should see a list of related terms using your keyword that you can then bid .10 cents on to get more qualified hits to your site. People who do searches for specific things really know what they want and these are the people you want to visit your site.This is called Targeted traffic.

Bid on Misspelled Words:
At the seminar I also learned that it's a good idea to take the words you are already bidding on and misspell them and bid .10 on the misspelled version of your keywords and phrases. Another trick is to type your keyword real fast and see how the mistypes are spelt-use these mistyped words to add to your collection of keywords and phrases to bid .10 on.

If you can't be in the top 3-Be Last
Another tip is that if you can't afford to show up in the top 3 listings then bid just enough to show up on the very bottom-because most people scroll to the bottom of a page before going to the next page when doing a search.

Broad Phrases
Your keyword phrases could get more hits if you check them off as being Broad
-this way no matter what order someone searches for them in-you will still come up. So check off the words that you want to make broad-then click on Match Type Options
Click on Advanced then Click on Submit.

I know that some of these tips may become outdated as Overture changes it's tabs and interface from time to time but try to use each one today to see if it doesn't help to improve your website traffic.If you need help using these Overture tips and tricks please contact me at: 386-437-2203 or at A1AWEB Internet Advertising to walk you thru it.