Providing Quality Link Exchanges for your Website

My feelings are that to give your front page a better page rank you should place all your link exchanges on the bottom of the front page.

Reciprocal Linking

A Reciprocal link is where two website owners exchange links. I put a link from my site to you yours and you do the same for me in return.
That's why it is called a Link "Exchange.

When a savvy website owner finds your site and they see a that you are trading links
with other website owners, they are very likely to contact you immediately and
request an exchange.

Meaning, you are likely to see MANY more requests for a link exchange than you
are to see folks linking to your site because of a "Link to Us" page. Most
web masters will not even bother trying to exchange links with a site than
doesn't already have a quality links page.

It's all about the numbers. You can get more links faster if you have a quality
link exchange page.

But, if you can quickly acquire incoming links by trading links with other web
masters -by all means do it.

Are there any downsides to Trading Links?

Not really. But, it will take time. Meaning, every time you get a Link Exchange
Request, you need to actually publish the link to the Web Master's site that your
trading with to your Links Page.

If you decide to create a separate page just for links to make sure your links page receives some of your site's Google Page Rank get that page crawled and indexed. In fact, your main links page should have a link directly from the home page. Some Webmasters try to bury their links pages inside their site where people can't find it.

They think they're not "giving up" valuable PageRank that way, but what they're
really giving up is valuable link partners who won't trade links with them and
their cheesy tactics.

Finally, on your Link Exchange page, make sure that you are controlling how
the other web masters are linking to you. You can go so far as to provide the
HTML code of the link that you want them to use right on your Link Exchange Page.

Reciprocal Linking is the basis for the web. Such linking creates the structure
of the Internet. Not only can it provide a powerful tool for Search Engine
Optimization, it can also provide qualified traffic if the sites that link to you have a genuine interest in your site's industry.