Search Engine Optimization with Content

If you want to dominate a category that contains dozens or hundreds of profitable
keywords or products, you're going to need multiple pages on your site each
targeting a different keyword from your category.

I'm going to group these additional pages into one lump term - I will call them "Content Pages."

Now a content page can be a product page from your eCommerce Store, a Newsletter,
a Review of a Product, a Recommendation for an Affiliate Product, a Listing of
Related web sites or Directories of useful resources - whatever.

The point is each one of these pages is another opportunity for it to rank.

So, you need to take care about structuring these pages so that they target the
keywords that you've found to be in demand.

If you're an eCommerce store owner selling Truck Accessories, make sure you know
exactly how people are searching for those truck accessories in the Search
Engines. Then, take each one of your product pages that relates to those
keywords and optimize it for those search phrases.

If you're an Affiliate Marketer recommending Consumer Electronics, make sure that
you're recommending those products on separate review type pages. Meaning, if
you're recommending a Plasma Television, make sure that you have a few different
pages each recommending a different popular make and model number.

And make sure that those pages are optimized correctly for the most relevant and
in-demand search terms.
If you're selling an information product with a variety of uses in a single
industry, write as many article pages that you have search terms for. Each
article page should be optimized for one or two closely related search terms, and
they should all, in turn, lead to your sales page.

And don't forget, you can trade articles not just links with other web site
owners. While your competitors are slowly trading just one link at a time, you
can blow by them by getting multiple links at once by providing quality content
in the form of articles to other web sites.

Remember that Google and Yahoo! rank pages - not sites. That's why you need to
think about maximizing your content, whatever it may be, in order to maximize
your chances for ranking.

Case in point: For my eccommerce store at Fine Cut Emeralds, I made sure that
each one of my product pages was optimized for the list of keywords that I knew
people were searching for.

So, in addition to optimizing my home page for "loose emeralds," I also optimized
my internal pages for terms like "emerald rings," "emerald gemstones,"
"emerald jewelry," etc.

No, you don't need a lot of content if you don't need to rank for more than a few
keywords. But if you want to dominate an industry or category, you need to have
at least one page of content for every keyword you want ranking for.