Friday, March 31, 2006

Know Your Customer

Know Your Customer: websites that try to sell everything are going to be a turnoff to the average consumer. Even though the Internet is an anonymous electronic force, consumers want to feel as if the website owner knows about and cares about them as individuals, and a website that tries to be Wal-mart to you is going to get exactly what it deserves - nothing.
At the same time, if you understand the type of person coming to your website and you can deliver to them items that they really want and need, you're going to get a repeat customer. Ideally, your web sales should take place within content on your website, and when your customer reads about the item you're selling, they should instantly want it.
Use Targeted Content: Once you know exactly what you should be selling to your customer, you can target your content to support those sales. Consumers, more than anything else, want information on products they may want to buy. And those who sell products depend on "buzz," people like you talking about the product's advantages and disadvantages, to get those products sold.
Targeted content can be the obvious reviews of books, new products, etc. But it can also be things like descriptions of fishing trips where you drop in links to your products you actually used. For instance, if you caught a huge bass last weekend using a particular lure, you can drop in a photo of the lure, linking the photo and a text reference to your lure sales page where you actually allow the consumer to purchase that lure.
This is a trick that television networks are just catching onto. While recent fashions may have been largely driven by the clothes characters wear in popular TV shows, there was no way to purchase those fashions without searching for something similar throughout stores. Just this season, networks are starting websites where you can purchase the sweater Jennifer Aniston wore, or Tom Welling's jacket, even funky new glasses frames. It's the ultimate targeted-content model, if they sell it right.
You probably don't have a network to sell your products on. But you can develop a dedicated audience that knows your recommended products are good, reliable, and exactly what you say they are.
If you need help developing content for your site to promote your products please visit A1AWEB Thanks for visiting my blog- Ann Menke

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