If you’ve attracted a user to your site, you want to make sure he comes back. If he didn’t click on other pages during his last visit, he might click next time. And if he did click on other pages during his last visit, then that’s definitely the sort of user you want returning. Satisfying your users with valuable content will help, but even the most satisfied user can still forget to check your site regularly. That’s why a newsletter is such an important tool. You should always be trying to capture your users’ email addresses. You’ll be able to remind them that you’re out there, tell them that you have good information and suggest that they come back to your site.
This is especially good if you have new inventory you want them to see. You can put links to your products directly into the newsletter itself. One way to create a newsletter and use it to generate more visits to your site is to fill it with original content and make sure that your URL is well displayed. If people feel that they’re getting good content from your newsletter, they’ll come to the site to find out more. The other method is even easier. Every time you create a new blog post or write a new article simply take the first paragraph or two and paste it into your newsletter template. When the template is full, mail it off to your list. To read the rest of the article, those old users will have to visit your site. If you’re not sending a newsletter to your users, you’re also missing a valuable way to generate traffic from previous visitors.
If you would like to find out more ways to generate traffic to your site please visit:
How To Improve Your Websites Performance.
Thanks for visiting my blog - Ann Menke
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