Wednesday, April 12, 2006

Writing Newsletters that Get People to ReVisit Your Site

Having a webpage alone is not enough - one of two things will happen: the sale is closed or the prospect will leave the page and never return. That is why you need to send out newsletters to people who have visited your site. By placing a simple email box on the front page so they can sign up for your newsletter you are building an email database. Yes it is good to have a contact form but some people don't like filling out long forms. So keep it simple and just ask for an email address on the front page of your site. Then when you send them a newsletter that contains useful information at no cost into their inbox at periods specified by you, you will remind them of the product they thought they might want later, and often this will prompt them to revisit your site or call you. Be sure your newsletters content is directed toward the specific reasons to buy the product, but doesn't come across as "sales pitch". Fact filled uses for a product and ways that the product will make life better and more enjoyable; these are the points on which to focus. Be sure you include a compelling subject line in the email and don't use the word "free" because some of the older spam filters will cause your mail to be dumped into the junk mail box before anyone reads it. Convince the reader who signed up for your free newsletter that they simply can't live without your product! Offer up a few testimonials in it or a link to your happy customers page. Prompt them to revisit your site by giving them an easily clickable link in the text of your newsletter. If you need help creating a monthly newsletter to help get more visitors to your site-A1AWEB Internet Advertising can do that for you. To see an example of a blog newsletter I created for Maxi Dump go to Dump Trailers and Utility Trailers.
Thanks for visiting my blog - Ann Menke

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