When doing link exchanges make sure you are using keywords in your anchor text. That is the text that shows up right after your URL. It is the title of your link. Rather than using your company name which most people will not know to search for use the most important 2 word phrase that you feel people would type in when doing a search for what it is you are selling. For instance if you are selling dump trailers you would use the words "dump trailers" as the title to your link or which is also called your anchor text. Here is an example of a well written link exchange:
"Dump Trailers - from Maxi Dump come in many different types and sizes and can be pulled by most heavy duty pickup trucks." As you can see I used the word dump trailers as the anchor text. You can also use other 2 -3 word phrases for this type of site such as Trailer Dumps, gooseneck dump trailers, small dump trailers, etc. In case you are wondering how to create a link exchange page for your site you can see an example of a well made link exchange page here.
Thanks for visiting my Search Engine Optimization Blog - Ann Menke
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