Thursday, April 27, 2006

Writing for the Internet

It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button. The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout your emails and newsletters. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.

To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.
How do you do that?
Here are three ways you can buildcredibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in yourindustry
- Make your offer and promises sincere and believable.

If you need help writing ad copy or creating a newsletter for your website please email me and I will tell you what I can do to help.
Thankyou for visiting my website advertising blog - Ann Menke

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