Saturday, April 29, 2006

Ways to Advertise Your Website

To continue my discussion about other types of advertising to day I will talk about advertising on the Radio: Wherever you are, the chances are that there's a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.
Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that has anything to do with cars. Since radio is almost entirely limited to use as in-car entertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you're offering. If you offer something that people need cheaply or even for free, you can get a big response.
Unfortunately, that response could be a little too big -- thanks to the time-sensitivity of radio, you'll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless. It does help of course to repeat your website address at least 3 times in the ad in the hope they will write it down or remember it.
More to come tommorrow about ways to advertise your website.
If you need more website advertising advice please contact Ann Menke

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